Decorative Arts Design

Build Your Own Brand: Strategies, Prompts and Exercises for by Robin Landa

By Robin Landa

What is your brand?

As a dressmaker your luck relies on the way you model your self and the carrier you offer. This e-book might help you discover, increase, distill, and verify a particular model essence, differentiate your self, and create your visible identity.

Build your personal Brand is a guided magazine designed that will help you comic strip, write, layout, and conceive how you model your self. greater than eighty activates and workouts can assist you strengthen your:

  • Personal model essence
  • Visual id and style
  • Resume and elevator pitch
  • and a lot more!

even if you are attempting to land a brand new task or release a layout company, allow this distinctive consultant gentle the best way. you can find worthwhile recommendation, interviews, and activates from esteemed psychologists, artistic administrators, model strategists, designers, artists, and specialists from numerous disciplines. construct your personal model today!

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Extra resources for Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself

Sample text

Do you think Apple projects the image of the archetypal outlaw? Does the Nike brand project the archetype of a hero? Many people resonate with certain archetypes, predicting their own affinities and life themes. Perhaps one of the exemplary archetypes shown here will allow you to better understand your own personality and how to express it to others. Creator: Characterized by being innovative, imaginative and artistic; a nonconformist who appreciates aesthetics Explorer: Characterized by adventurousness, by being inquisitive and free-willed Hero: Characterized by a symbolic expression of courage; triumph over adversity--one against the universe, a defining struggle of existence Innocent: Characterized by being pure, perhaps naïve; one who longs for simplicity Jester: Characterized by playfulness or being mischievous, loving fun and frivolity; sometimes ironic Lover: Characterized by sensuality, intense interest in romance; very passionate Outlaw: Characterized by being rebellious, breaking rules; self-defined, wild or an iconoclast Magician: Characterized by an interest in transformations and metamorphoses, alchemy or represented by a conjurer or scientist (chemist or physicist) Sage: Characterized by valuing truth and seeking enlightenment; a scholar, a wise guide (For more on archetypes, read Joseph Campbell’s seminal text, The Hero With a Thousand Faces (1949); works by Carl Jung; and The Hero and The Outlaw by Margaret Mark and Carol S.

The Pitch You are crafting a pitch to presell your capabilities. Jamesian and other styles of prose aside, the requisite writing form to craft such a short piece as this (or craft bon mots for social media) is based on The Elements of Style by Strunk and White, with similar form advocated by writers such as Ernest Hemingway and Stephen King. “Do not overwrite,” is the dictum. “Omit needless words,” instructs The Elements of Style. Advocating a minimalist form doesn’t mean the thoughts you produce should be minimal or dull.

Com) advises that a “very important note for new professionals is to always have a personal project to work on. Either by yourself or with a group, work on ideas, techniques that intrigue you. ) Try new methods of visualization or media Work without worrying about the watchful eyes of instructors or creative directors or clients Collaborate with other designers, illustrators and writers Work unconventionally “Find one thing you’re really passionate about that is very specific and unique. Create a tumblr, a blog or a Pinterest page about it.

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